King ADZ is a writer & director who has devoted his life to street culture. In the early noughties, he was a founding member of the original street art community working with artists such as Banksy, Blek, Hush, Invader, Obey and Swoon.
King ADZ is a writer & director who has devoted his life to street culture. In the early noughties, he was a founding member of the original street art community working with artists such as Banksy, Blek, Hush, Invader, Obey and Swoon, wrote several books, and made a couple of feature documentaries about this time of his life. His key skill is bringing ideas kicking and screaming into life onto the screen (both big and small), and as as both creative director & director has helped Apple freestyle, Smirnoff turn queer, Nando’s stay hot, and Guinness get blacker. Most recently ADZ helped introduce Italian heritage brand Lotto Sport to a whole new generation…
He’s worked in Europe, North America, Asia, and Sub-Saharan Africa for the past 30-years, and has had 9 books published internationally by Thames & Hudson, Penguin, and HarperCollins, directed two feature documentaries (Blek le Rat, 2006, and The Iconoclast, 2017) and has made a lot of TVC’s, branded content, and social media ads.
‘Over the last decade, I’ve forged my own visual style, which runs through TVCs, social ads, and even the longer form documentaries I’ve been lucky enough to make. My obsession with all aspects of street culture — style, food, sounds — which was once a sub-culture, has given me this edge over the more traditional of film-makers, as by now, this culture has become the wallpaper of the younger generations. For this I’m eternally grateful.’